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Keyword Research |
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Finding the best keyword and keyword phrase for your business. Selecting the most appropriate keywords/keyword phrases is ultimately the key to a successful search engine marketing campaign. If you're not targeting the right keywords and phrases, then even the best search engine rankings are of little value. These keywords/keyword phrases are the words and phrases that our research and analysis will determine are your strongest and have the most potential for reaching new clients. As well, we will determine and analyze the keywords/keyword phrases that your existing customers and your competition's customers are currently querying in search engines. We follow the most scientific process to determine the best keyword mix for your business, analyzing it against the following parameters: » Competitiveness » Popularity » Relevancy Selecting keywords is a balance of choosing words or phrases that are RELEVENT to your business, are sufficiently POPULAR search phrases to warrant targeting (i.e. people are actually using these search phrases) and, where possible, have a low number of COMPETING sites. We will also suggest areas where we believe the creation of additional copy will bring in more traffic to your website based on the keywords/keyword phrases we have found. For more information or a free consultation please feel free to contact us. |
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