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| WEBSITE DESIGNING |
| WEBSITE PROMOTION |
| MULTIMEDIA SOLUTION |
| GRAPHIC DESIGNING |
| WEB HOSTING |
| IMAGE EDITING |
| CONTENT WRITING |
CONTENT WRITING |
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Writing and preparing content for the Web requires a different approach from writing and preparing content for print documents and publications. In addition, writing copy for the Web that grabs attention and gets the results you want takes special skill and attention, whether you're trying to sell products or services at a business or commercial site or if you just want to let people know the latest at your personal site. When writing for the web :» shorter sentences, words and paragraphs» one idea per paragraph » concise text - half the word count (or less) than writing for print » the inverted pyramid style, putting the most important point or the conclusion first. » simple words » objective language to build credibility, rather than exaggerated claims or overly promotional words like "great", "tremendous" etc. » bulleted lists » highlighted text (bold or color, also hyperlinked text) for scannability » meaningful headlines and subheads, avoiding cute or clever lines Write better web content :Reading on the web is too much work! Reading from a computer screen tires the eyes. People read 25% more slowly on the web than they read print material. That's why, web content has to be 50% shorter than print. Readers on the Web scan text According to a study by usability expert Jacob Nielson, 79% of readers on the Web tend to scan or skim text rather than read word for word. Highlighted text (bold or color, also hyperlinked text) and bulleted lists aid scannability. Readers on the Web are impatient Readers on the Web are in a hurry to get the information they want, and move on. They don't have the patience for obscure and complex text. They don't enjoy scrolling through masses of text either. Since there are millions of alternative websites in cyberspace, they will quickly move to another site if they don't enjoy the information gathering experience on your site. Readers avoid information overload In an average workday, people suffer from information overload . They already have a large number of emails in their inbox to contend with, and several documents to read. They don't want to spend time and effort reading content that they may not find useful. Offer your readers information in bite-size chunks which are easily digestible. Use short sentences, short paragraphs, one idea per paragraph. For more information or a free consultation please feel free to contact us. |
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